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Kago's Blog: Interning at Carbon Jacked
Carbon Jacked: why go ‘carbon neutral’, and why stop there?
Jack Curtis and Jacques Sheehan are the Co-Founders of environmental start-up Carbon Jacked introduce and make the argument for carbon offsetting.
To read about climate change at the moment is to be bombarded by a mixture of virtue signalling and semi-incomprehensible terms that sound like the name of your middle-aged science teacher’s woeful rock band: ‘carbon neutral’, ‘carbon negative’ and ‘climate positive’.
At the centre of this is a debate about carbon offsetting and its effectiveness. On one side it’s the devil, a guilt-absolving way to do nothing and keep living your life at the expense of the planet. On the other, it’s a magical solution to save the planet without lifting a finger. So which side is right?
Well, neither.
The truth is...
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